VOESH COSMOPROF
LAS VEGAS 2023

When we revamped the Voesh brand look from the website to the digital design, it was time to go to the Cosmoprof Las Vegas Trade Show with a splash! It was also Voesh’s 10 year anniversary, so we were excited to celebrate with a bright and fun booth. As the art director for Voesh, I was in charge of all the printed booth graphics as well as the printed materials and digital product guides found at the booth.

I worked with the founders of the company to find out the best ways to showcase the products and convey the clean and conscious messaging to visitors at the booth. From concept to completion, I worked with the marketing team and booth vendor to make the dream a reality. I also had the pleasure of going to the trade show to facilitate the booth set up as well as work at the booth the entire week.

SETTING UP

• SETTING UP •

This was my very first time attending and constructing a booth for Cosmoprof, so the set-up was an exciting and new process for me. The team and I spent 2 full days (on our feet!) setting up the booth to make sure everything was set up according to plan. It was rewarding to see our creation come to life—while having some fun along the way!

The Set-Up

My pride & joy: The selfie station!

The most exciting part of the set-up was seeing my creation of the rainbow selfie station sticker floor come to life! It was my first venture in trying a floor sticker so it was great to see that the final result was a success.

THE SHOW

• THE SHOW •

After two laborious days of setting up, the booth was all ready for the show! On top of making sure the booth graphics and printed materials were put into place, I also worked the floor for the 3 days of the show. I spoke to visitors about the products and the Voesh experience. Our booth was a great hit and it was super rewarding to hear about how people loved the set up!